Marketing
Workshop Marketing
You've got an awesome workshop in the works, now let's spread the word! Below are some tips and resources to help you do just that.
Use KAEE as a resource to assist with publicity and marketing for your workshops. We can assist with the development of a workshop flyer and registration form (scroll down to see sample forms) and can also send workshop information to the KAEE network, add your event to our event calendar, share with educational listservs, and promote on our website and social media.
Marketing Tips
Target!
Send targeted invites to individuals and organizations that might be interested in your workshop such as:
Teachers and school district resource specialists
Boy and Girl Scout Leaders and volunteers
Librarians
Early childhood educators & care providers
City or County Employees
Natural Resource Professionals that work with a variety of adult and youth audiences
Community Volunteers
Farm Bureau Volunteers
Watershed / Basin Management Volunteers
Youth group leaders
Camp or after school program staff
Share!
Share your event far and wide! Here are some ideas for when and where to do that:
Announce at meetings
Invite your local school district
Share on social media and via email and group listservs
Newsletters and websites of other area organizations (for example: parks and recreation; nature centers; local Farm Bureau office; etc)
Share with local county conservation district and 4H extension agents
Send press release to local papers (scroll down to see sample workshop news releases)
Encourage your local papers to send a reporter / photographer to the workshop. Give them a specific time and location that they can interview you and take action shots of the workshop in progress.
Recognize!
Remember to recognize your workshop partners and sponsors on all of your printed materials, including registration forms, flyers, news releases, and agendas.
Include KAEE logo on all promotional materials.
Despite one's best efforts, there will be times when a workshop does not generate a lot of interest. When conducting workshops, having 12-25 participants is ideal. While the final decision is up to the facilitator, if it appears that there will be fewer than 10 participants, it may be advisable to cancel a workshop and try to reschedule for a later date.